The short version
Warm AI is a UK-built website visitor identification platform. It shows you the companies (and, in the US, the people) visiting your website, queries multiple data providers at once for broader coverage, bills in GBP, and is built around UK GDPR, with company-level-only identification for UK and EU visitors. WARMAI LIMITED is registered with the UK ICO.
Why UK businesses need a UK-built option
Most visitor identification tools are US-first: built for a market with fewer restrictions on person-level data, priced in dollars, and not designed around UK GDPR or PECR.
For a UK business, that can mean a tool that doesn't fit how you're allowed to operate, in a currency that complicates expensing. Warm AI is built in the UK, for UK and EU traffic first.
How identification works for UK traffic
UK and EU visitors are identified at company level only. You see the business that visited, not the individual.
Built around UK rules
ICO-registered
WARMAI LIMITED is registered with the UK Information Commissioner's Office, registration ZC135250.
Company level only for UK and EU
UK and EU visits are matched to a business, never to an individual.
Consent-aware tracker
In the UK, EU and other regions that require consent, the tracker only records a visit after your cookie banner signals consent.
This is general information about how Warm AI operates, not legal advice. Consult your DPO for your specific situation.
Learn more about UK visitor identification and GDPR
Frequently asked questions
Is website visitor identification legal in the UK?
Where a tracker needs cookie consent, the ICO says consent should also be your lawful basis under the UK GDPR. See our GDPR guide.
Does Warm AI bill in GBP?
Yes. Warm AI is UK-built and bills in pounds. Plans start at £89 a month for 50 IDs, or £62 a month on an annual plan. A company uses 1 ID and a named person in the US uses 2. See the pricing page.
Is Warm AI registered with the ICO?
Yes. WARMAI LIMITED is registered with the UK Information Commissioner's Office (registration ZC135250).
Do I need cookie consent to use it?
For UK and EU visitors, yes. Warm's tracker waits for your cookie banner to signal consent before it records a visit. See our cookie consent guide and speak to your data protection adviser.