UK & GDPR
Website visitor identification for UK businesses
See the companies visiting your site, billed in GBP, ICO-registered, and designed around UK GDPR.
The short version
Warm AI is a UK-built website visitor identification platform. It shows you the companies — and, where permitted, the people — visiting your website, queries multiple data providers at once for broader coverage, bills in GBP, and is built around UK GDPR with company-level-first identification. WARMAI LIMITED is registered with the UK ICO.
Why UK businesses need a UK-built option
Most visitor identification tools are US-first — built for a market with fewer restrictions on person-level data, priced in dollars, and not designed around UK GDPR or PECR.
For a UK business, that can mean a tool that doesn't fit how you're allowed to operate, in a currency that complicates expensing. Warm AI is built in the UK, for UK and EU traffic first.
How identification works for UK traffic
UK and EU visitors are identified at company level first — matching the visit to a business — with decision-maker contacts enriched only through compliant data partners and only where legally permitted.
Built around UK rules
ICO-registered
WARMAI LIMITED is registered with the UK Information Commissioner's Office, registration ZC135250.
Company-level-first for UK/EU
UK and EU visits are matched to a business first, with person-level enrichment only where legally permitted.
Consent-aware tracker
Choose your posture — the default tracker minimises reliance on consent, with a consent-gated option available.
Read the cookie-consent guideThis is general information about how Warm AI operates, not legal advice — consult your DPO for your specific situation.
GBP pricing, no contracts
Plans from £89/month with a 7-day free trial (100 IDs), month-to-month, billed in GBP.
See pricingLearn more about UK visitor identification and GDPR
Is website visitor identification legal in the UK?
How UK GDPR applies, and why legitimate interest is the usual lawful basis.
Read moreGDPR-compliant website visitor identification
Our full explainer on how identification is designed around UK and EU data rules.
Read moreCookie consent & visitor tracking
When consent is required, and how to choose a tracking posture that fits your site.
Read moreLegitimate interest for B2B tracking
Using legitimate interest as a lawful basis for company-level identification.
Read morePerson-level vs company-level identification
What each level reveals, and where person-level data is and isn't permitted.
Read moreFrequently asked questions
Company-level identification is generally lawful under UK GDPR when operated correctly, with legitimate interest as the usual lawful basis. See our full guide. Read the full guide