The Clearbit alternative with no platform lock-in
Clearbit alternative, in one line
Clearbit (now part of HubSpot) is a single-provider reverse-IP lookup tool, increasingly tied to the HubSpot ecosystem. Warm AI is independent: it queries multiple identification providers at once, selects the best match per visitor, and works with whatever stack you run, HubSpot included.
Why teams look for a Clearbit alternative
Three reasons come up again and again: Clearbit's future is inside HubSpot, and teams outside that ecosystem don't want their visitor data tied to one vendor's roadmap. Single-source lookup caps how many visitors get identified. And reverse-IP alone often stops at the company, when what sales actually wants is the person. Warm AI was built for exactly these gaps.
Warm AI vs Clearbit Reveal
| Clearbit (HubSpot) | Warm AI | |
|---|---|---|
| Data sources | Single provider | Multiple providers, queried at once |
| Independence | Part of HubSpot | Independent, works with any stack |
| Visitor detail | Company-level reverse IP | Person-level where available (US/CA, incl. LinkedIn) |
| GDPR / UK posture | - | GDPR & UK GDPR native |
| Contract | Tied to HubSpot packaging | From £89/mo · 7-day free trial · no contract |
What Warm shows you: the person, the company, and every page they viewed.
Where each tool wins
Warm AI is the better fit if:
You want maximum identification coverage, person-level data, and independence from any single platform.
Clearbit may suit you if:
You're all-in on HubSpot and want enrichment native to that ecosystem.
Frequently asked questions
Is Clearbit still available as a standalone product?
Clearbit was acquired by HubSpot and its capabilities are progressively folding into the HubSpot platform. Standalone availability and packaging continue to change.
Does Warm AI work with HubSpot too?
Yes. Warm AI syncs identified visitors to HubSpot, you get multi-provider coverage and keep your existing CRM workflow.
Will Warm AI identify more visitors than Clearbit Reveal?
In most cases yes, Clearbit resolves against one data source, Warm queries multiple providers and picks the highest-confidence match per visitor.
Is Warm AI GDPR compliant?
Yes. EU and UK visitors are identified at company level first, with person-level enrichment only through compliant data partners where legally permitted.