The short answer
Clearbit is now part of HubSpot, and new Clearbit sign-ups have needed a HubSpot account since December 2023. For new customers, HubSpot's version of Clearbit Reveal is buyer intent, which HubSpot has marketed as part of Breeze Intelligence. It shows the companies visiting your website, not the people, and tracking a company uses HubSpot credits.
If you run everything in HubSpot and company names are enough, that is the simplest option. If not, the main Clearbit Reveal alternatives are Warm AI, Snitcher, Leadfeeder, RB2B, Albacross and Warmly.
We make Warm AI, so we have an interest. To keep this fair, the facts about Clearbit and HubSpot come from their own release notes and help pages, every price comes from each company's own pricing page, and everything was checked on 8 October 2026.
What happened to Clearbit
Clearbit's own release notes give the timeline:
- December 2023: a HubSpot account became required for new Clearbit sign-ups.
- 30 April 2025: Clearbit's free tools were discontinued, including the free Clearbit Platform, the Weekly Visitor Report and Clearbit Connect. Clearbit pointed users to HubSpot products such as Breeze Intelligence.
- 8 December 2025: Clearbit said the public Logo API URL would no longer be available after this date.
Clearbit's website now says "Clearbit has joined HubSpot!" and still has a login for existing customers.
What HubSpot's buyer intent gives you today
HubSpot's help centre describes buyer intent like this:
- Who can use it: Starter, Professional or Enterprise plans of Marketing Hub, Sales Hub, Service Hub, Data Hub or Content Hub, and Professional or Enterprise plans of Revenue Hub. Some features also need HubSpot credits.
- What it shows: the companies visiting your website, with visits, unique visitors, last visit, top pages, industry, employee count and country.
- People: it connects visitors to companies, not to named individuals.
- Cost: HubSpot says tracking a company costs 10 credits, then continues to be charged monthly. Adding a new company to your CRM from the visitors list is a one-time credit charge.
For a team that already runs everything in HubSpot and only needs company names, buyer intent may be all you need.
Why teams look for a Clearbit Reveal alternative
There are three common reasons.
You are not on HubSpot. New Clearbit customers come through HubSpot. If your CRM is Salesforce, Pipedrive or something else, you need a tool that connects to it.
You want named people, not just companies. HubSpot's buyer intent shows the company. Some alternatives name the actual visitor, mainly for US traffic.
You want one simple price. Buyer intent is paid for in HubSpot credits on top of your HubSpot plan. Some teams prefer a separate tool with one monthly price for the companies it identifies.
Clearbit Reveal alternatives at a glance
| Tool | Best for | Identifies | Connects to | Starting price | Free trial or plan |
|---|---|---|---|---|---|
| HubSpot buyer intent | Teams that run everything in HubSpot | Companies | HubSpot | HubSpot credits (10 per tracked company per month) | Depends on your HubSpot plan |
| Warm AI | HubSpot teams that want named US visitors | Companies. Named people for US visitors, with LinkedIn and email | HubSpot, Slack, email alerts, HeyReach, Valley, CSV | £89/month, or £62/month billed annually | 14 days, no card needed |
| Snitcher | Low-cost company identification on any major CRM | Companies. Contacts when you choose to reveal them | HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, API | Advertised from $49/month | 14 days, no card needed |
| Leadfeeder | A free starting point | Companies. Contacts with credits on higher plans | HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Slack (CRM on paid plans) | Free plan. Paid from €79/month billed annually | Free plan and 14-day trial |
| RB2B | US-only teams that want named people | Companies worldwide. Named people for US visitors on paid plans | Slack on Free and Starter. HubSpot, Salesforce, Clay, Zapier and webhooks on Pro | Free plan. Paid from $79/month | Free plan and 7-day Pro trial |
| Albacross | European teams on a budget | Companies. Contacts with credits | Pipedrive, Slack and Teams. HubSpot from Professional. Salesforce on its top plan | €59/month billed yearly, or €84 monthly | 14 days, no card needed |
| Warmly | Identification, chat and automation in one platform | Companies and people | HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Slack and more | $10,000/year, or $4,875/quarter | Pay quarterly to try |
Prices are as shown on each company's pricing page on 8 October 2026, in the currency each one uses. Check before you buy, as they change.
The 6 Clearbit Reveal alternatives
1. Warm AI: best for HubSpot teams that want named US visitors
Warm AI checks several identification providers at once, including Snitcher and RB2B along with 7 more data sources, and keeps the best match. US visitors are shown as named people with their LinkedIn profile and email address where available. UK and EU visitors are shown as companies. Identified companies go to HubSpot, alerts go to Slack or email, and people can go straight into HeyReach or Valley campaigns.
Plans start at £89 a month for 50 IDs, where a company uses 1 ID and a named US person uses 2, with no long-term contract and a 14-day free trial with no card needed. HubSpot is the only CRM Warm AI connects to directly today, so if you use Salesforce or Pipedrive, look at Snitcher or Leadfeeder, or Albacross for Pipedrive.
2. Snitcher: best for low-cost company identification on any major CRM
Snitcher identifies companies and lets you reveal individual contact details when you choose to. It syncs with HubSpot, Salesforce, Pipedrive, Zoho and Microsoft Dynamics, and has an API. Plans are priced by companies identified each month, advertised from $49 a month, with a 14-day trial and no card needed. Snitcher is also one of the providers Warm AI checks.
3. Leadfeeder: best for a free starting point
Leadfeeder identifies companies and has a free plan for up to 100 companies a month with 7 days of history. Paid plans start from €79 a month billed annually, connect to CRMs including HubSpot, Salesforce and Pipedrive, and offer contact details with credits from the Activate plan up. See our Leadfeeder alternative page.
4. RB2B: best for US-only teams that want named people
RB2B names individual US visitors on its paid plans and identifies companies worldwide. Its free plan is company level and sends to Slack. Paid plans start at $79 a month, and email addresses and CRM integrations such as HubSpot and Salesforce start on the Pro plan at $149 a month. Outside the US, RB2B shows companies. See our RB2B alternative page.
5. Albacross: best for European teams on a budget
Albacross identifies companies, is priced by how many it identifies each month, and offers verified emails and phone numbers with credits. Its Starter plan connects to Pipedrive, Slack and Teams. HubSpot starts on its Professional plan at €149 a month billed yearly, and Salesforce is on its top plan, which is priced on request. Starter costs €59 a month billed yearly, or €84 monthly, with a 14-day trial and no card needed.
6. Warmly: best for identification, chat and automation in one platform
Warmly identifies companies and people and connects to HubSpot, Salesforce and other CRMs. Its visitor identification plan starts at $10,000 a year, or $4,875 a quarter, and plans with website chat start at $20,000 a year. It suits larger teams that want one platform for identification and engagement. See our Warmly alternative page.
Warmly vs Clearbit
Clearbit, now part of HubSpot, offers visitor identification to new customers through HubSpot's buyer intent. That shows companies inside HubSpot and is paid for with HubSpot credits. Warmly identifies companies and people, adds chat and automation on higher plans, and starts at $10,000 a year. Choose HubSpot's buyer intent if company names inside HubSpot are enough. Choose Warmly if you want a full engagement platform and have the budget for it.
If you used Clearbit for enrichment or logos
Clearbit did more than Reveal. If you used it to fill in company and contact details on your records, HubSpot offers that inside HubSpot through Breeze Intelligence, and outside HubSpot you need a dedicated data enrichment tool. If you used the free Logo API, Clearbit said the public Logo API URL would no longer be available after 8 December 2025, and pointed subscribers to its paid APIs for logos.
Warm AI does not do record enrichment or logos. It identifies who is on your website and sends them to your tools.
How to replace Clearbit Reveal
- List what you used Clearbit for. Visitor identification, record enrichment and form shortening each need a different replacement.
- Check your CRM. If you are on HubSpot, try HubSpot's buyer intent first and see whether company names are enough. If you are not, choose a tool that connects to your CRM.
- Start a trial of the alternative. Install its tracking code on every page and exclude your own staff traffic.
- Run it for at least two weeks and count the companies that fit your ideal customer, not the total.
- Connect it to your CRM and alerts during the trial, so you know the data reaches your team.
For a fuller checklist, see our buying guide.
Frequently asked questions
Is Clearbit still available?
Clearbit is now part of HubSpot. New customers have needed a HubSpot account since December 2023, and HubSpot offers visitor identification as buyer intent. Clearbit's website still has a login for existing customers.
Can I use Clearbit without HubSpot?
New sign-ups have needed a HubSpot account since December 2023, according to Clearbit's own release notes. If your CRM is not HubSpot, a standalone tool such as Snitcher, Leadfeeder or Albacross is likely a better fit.
What is HubSpot's version of Clearbit Reveal?
Buyer intent, which HubSpot has marketed as part of Breeze Intelligence. It shows which companies visit your website, inside HubSpot, and tracking a company uses HubSpot credits.
Does HubSpot's buyer intent identify individual people?
No. HubSpot says buyer intent connects anonymous visitors to companies. To see named people, you need a person-level tool such as Warm AI or RB2B, which name US visitors.
What is the best Clearbit alternative for HubSpot users?
If company names are enough, HubSpot's own buyer intent. If you want named US visitors sent to HubSpot for a monthly price, Warm AI.
What happened to the Clearbit Logo API?
Clearbit said the public Logo API URL would no longer be available after 8 December 2025, and pointed subscribers to its paid APIs for logos.
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