Looking for an RB2B alternative? Warm AI runs RB2B, plus everything else.
The short answer
RB2B is excellent at what it does: person-level identification of US website visitors. Warm AI doesn't replace that, it includes it. Warm queries RB2B alongside other leading providers on every visit and returns the single best match. If you're searching for an RB2B alternative because you need UK/EU coverage, GDPR-compliant identification, or simply more of your traffic identified, that's exactly the gap Warm fills.
When RB2B alone isn't enough
Most teams searching this term aren't unhappy with RB2B, they've hit one of its boundaries. Your traffic isn't only American: RB2B's person-level identification is US-focused, so UK and EU visitors stay invisible. Or coverage: no single provider identifies more than a fraction of identifiable traffic, so even a great source leaves visitors unidentified. Warm closes both gaps without giving up RB2B's data.
RB2B alone vs RB2B inside Warm AI
| RB2B alone | Warm AI (includes RB2B) | |
|---|---|---|
| Data sources | RB2B's own | RB2B + Snitcher + IPinfo + more, queried at once |
| US person-level data | Yes | Yes, including RB2B's |
| UK / EU visitors | Limited | Company-level first, compliant person enrichment where permitted |
| GDPR / UK GDPR posture | US-first | GDPR & UK GDPR native |
| Conflicting matches | n/a | AI best-fit engine picks the highest-confidence result |
| Billing | RB2B's plans | One bill, flat monthly plans from £89/mo · 7-day free trial · no contract |
One feed. Every provider's best answer.
Which should you choose?
Choose Warm AI if:
Your traffic spans the UK, EU, or beyond, compliance matters to your legal team, or you want multiple major data source working for you in one dashboard instead of one.
RB2B alone may be all you need if:
You just need US person-level identification and nothing else, it's a strong product.
Frequently asked questions
Is Warm AI a competitor to RB2B?
Not exactly, Warm AI is an aggregator. RB2B is one of the data providers Warm queries on every visit, alongside others. Think of Warm as RB2B plus the rest of the market, in one feed.
Do I still get RB2B's person-level data through Warm AI?
Yes. When RB2B returns the best match for a visitor, that's the data you see.
Why would I use Warm AI instead of subscribing to RB2B directly?
Coverage and compliance. One provider only identifies a slice of your traffic; Warm queries them all and picks the best match. And Warm handles UK/EU visitors with GDPR-native, company-level-first identification.
Can Warm AI identify UK and European visitors?
Yes, at company level first, with person-level enrichment through compliant data partners where legally permitted.