We watched buyers vanish, every single day.
Before Warm, our founders sold visitor identification software at Lead Forensics. Day after day, they watched the same thing happen: a company's real buyers landed on the site, looked at pricing, and left, and the tool only caught a fraction of them. The match rate capped out. The pipeline disappeared. And the customer was locked into a long contract for the privilege.
We didn't read about this problem in a market report. We sat inside it for years. That's where Warm AI started: not with a gap someone spotted, but with a frustration we couldn't stop thinking about.
We started as Cold AI. Then we realised we had it backwards.
Our first idea was an outreach engine, cold email, the usual. But the more we built, the clearer it became that the hard part wasn't sending the message. It was knowing who to send it to. The signal everyone was missing sat right there in their own website traffic, mostly invisible.
So we flipped it. We became Warm AI, and we went after the harder, more valuable problem first: see the real companies on your site, and the real people behind US visits, in real time, before they leave. Get that right, and everything else, the outreach, the follow-up, the meeting, gets easier.
One layer above several providers, instead of one source.
A tool built on a single data provider only ever sees part of your traffic. Warm AI sits above the providers, not inside one. For every visitor, we query multiple leading sources at once and keep the strongest match, so you catch the buyers single-source tools miss.
We built it the way we wish someone had built it for us: month to month, no locked-in contracts, wired into the tools your team already uses, and compliant from the first line of code rather than as an afterthought. Identification is where we start. Turning that signal into real conversations is where we're headed.
Four founders. Sales, operations, product and behavioural science.
Three of us came from inside the incumbent. One came from the lab. All four of us answer to the same goal: show you who's really on your site, and help you do something about it.
Jake Pretty
Co-Founder & CEO
Ex-Lead Forensics, where he went from SDR to Senior SDR, then Sales Director at Summit Prospecting. Jake leads sales and go-to-market. He spent years selling the old way of doing this, which is exactly why he's building the new one.
Tom Claydon
Co-Founder & COO
Ex-Lead Forensics, where he spent 19 months going from SDR to Account Executive selling B2B lead-generation software. Tom leads operations and commercial, and shares the frontline experience of watching single-source identification fall short.
Dr Phil Smith
Co-Founder & CPTO
PhD in Nuclear Physics (Bristol) and a BSc in Chemistry (Plymouth). Phil leads product and built the Warm AI platform, the multi-provider engine and the API. He brings a physicist's habit of building from first principles to everything we ship.
Tom Palmer
Co-Founder & Director
Ex-Lead Forensics, where he went from SDR to Senior SDR to Enterprise SDR. Tom is a behavioural scientist with an MSc in Psychology from the University of Surrey and a BA in Philosophy from the University of Leeds, and a member of the British Psychological Society. He leads marketing, and brings an understanding of how buyers actually make decisions to how Warm is built and sold.
Compliance isn't a checkbox for us. It's how the product is built.
We engineered Warm AI to be GDPR-first, because the teams who most need this tool are often the ones who can least afford a legal headache. We're ICO-registered. EU and UK visitors are identified at company level only. Our privacy and tracker policies are published and live. You shouldn't have to choose between seeing your traffic and sleeping at night.