Use case: recruitment
Website visitor identification for recruitment and staffing firms
The short answer
For a recruitment or staffing firm, website visitor identification shows which companies are looking at your services, often a sign they are hiring or about to. When a company visits your "for employers" or pricing pages, that is a warm business-development signal you would otherwise miss, because most of those visitors never fill in a form.
The client side is where it earns its place
Recruitment has two sides, candidates and clients. The client side is where identification earns its place. A company browsing your employer pages is showing hiring intent, and that is exactly who your BD team wants to reach.
Use it to spot companies researching your services, to time outreach to that interest, and to prioritise accounts that come back more than once. Those repeat-visit signals are the ones worth acting on first.
The honest catch: it identifies companies, not which role they are hiring for, and in the UK and EU it is company level by default. Treat a visit as a reason to start a conversation, not as confirmed budget.
Frequently asked questions
It shows which companies are looking at your employer or pricing pages, a signal they may be hiring, so BD can reach out.
Spot the companies showing hiring intent on your site, before they ever fill in a form.
How visitor identification works