The short answer
Leadfeeder identifies the companies visiting your website, has a free plan, and uses credits for contact details and, on its Discover and Activate plans, for pushing companies to your CRM. Dealfront rebranded as Leadfeeder on 24 March 2026, so they are the same company and product. The main Leadfeeder alternatives are Warm AI, Snitcher, Albacross, Lead Forensics, RB2B and Warmly. The right one depends on whether you need named people or just companies, where your visitors are, and which CRM you use.
We make Warm AI, so we have an interest. To keep this fair, every fact about Leadfeeder comes from Leadfeeder's own website and help centre, every price comes from each company's own pricing page, and everything was checked on 8 October 2026.
Is Leadfeeder the same as Dealfront?
Yes. On 24 March 2026, Dealfront rebranded as Leadfeeder. Leadfeeder says the company, team and platform stay the same, and that contracts and pricing did not change. Its visitor identification product is now called Web Visitors, and logins moved to app.leadfeeder.com.
What Leadfeeder offers today
Leadfeeder describes itself as software that "reveals the B2B companies visiting your site." It matches visitors to companies using an IP database that it says is updated from multiple data sources. It shows companies, not the individual who visited. You can then look up contacts at those companies with credits.
| Leadfeeder plan | Billed annually | Billed monthly | What you get |
|---|---|---|---|
| Lite | Free | Free | Last 100 companies a month, 7 days of history, unlimited users, no CRM integration |
| Discover | From €79/month | From €113/month | Company identification, alerts and CRM integrations |
| Activate | From €369/month | From €527/month | Adds verified emails and phones, intent filters, B2B display ad campaigns and CRM automations |
| Scale | From €599/month | Billed annually | Adds a dedicated customer success manager and free single company exports to your CRM |
Every plan has unlimited users, and every paid plan has a 14-day trial with no card needed. Prices rise with the number of companies identified each month.
How credits work. Leadfeeder says credits are used when you enrich data or trigger actions, "like pushing a company to your CRM, enriching a contact's email or phone, or running a Campaign." Identifying companies does not use credits. Pushing a single company to your CRM without credits is only included on Scale.
Why teams look for a Leadfeeder alternative
There are three common reasons.
You want to see the person, not just the company. Leadfeeder shows the company that visited. Some alternatives name the actual visitor, mainly for US traffic.
You want one simple price. On Leadfeeder's Discover and Activate plans, pushing companies to your CRM uses credits, and so does revealing contacts. Some teams prefer a price that covers sending visitors to their tools.
The free plan is too limited. Lite shows the last 100 companies with 7 days of history and has no CRM integration. Paid plans start at €79 a month billed annually, or €113 monthly.
Leadfeeder alternatives at a glance
| Tool | Best for | Named people | Starting price | Free trial or plan |
|---|---|---|---|---|
| Leadfeeder | A free starting point, with any major CRM | Contacts at the company with credits | Free plan. Paid from €79/month billed annually, or €113 monthly | Free plan and 14-day trial |
| Warm AI | HubSpot teams that want named US visitors | US visitors, with LinkedIn and email. Companies elsewhere | £89/month, or £62/month billed annually | 14 days, no card needed |
| Snitcher | Low-cost company identification on any major CRM | Contacts when you choose to reveal them | Advertised from $49/month | 14 days, no card needed |
| Albacross | European teams on a budget | Contacts with credits | €59/month billed yearly, or €84 monthly | 14 days, no card needed |
| Lead Forensics | A managed, sales-led service | Business contacts at the company, where available | Not published | One-week trial |
| RB2B | US-only teams that want named people in Slack | US visitors only, on paid plans | Free plan. Paid from $79/month | Free plan and 7-day Pro trial |
| Warmly | Identification, chat and AI agents in one platform | Yes. Warmly says not limited to the US | $10,000/year, or $4,875/quarter | Pay quarterly to try |
Prices are as shown on each company's pricing page on 8 October 2026, in the currency each one uses. Check before you buy, as they change.
The 6 Leadfeeder alternatives
1. Warm AI: best for HubSpot teams that want named US visitors
Warm AI checks several identification providers at once, including RB2B and Snitcher along with 7 more data sources, and keeps the best match. US visitors are shown as named people with their LinkedIn profile and email address where available. UK and EU visitors are shown as companies. Visitors go to HubSpot, Slack, email alerts, HeyReach, Valley or a CSV, and sending them there does not use credits.
Plans start at £89 a month for 50 IDs, where a company uses 1 ID and a named US person uses 2, with no long-term contract and a 14-day free trial with no card needed. HubSpot is the only CRM Warm AI connects to directly today, so if you use Salesforce, Pipedrive or Dynamics, look at Snitcher, or Albacross for Pipedrive.
2. Snitcher: best for low-cost company identification on any major CRM
Snitcher identifies companies and lets you reveal individual contact details when you choose to. It syncs with HubSpot, Salesforce, Pipedrive, Zoho and Microsoft Dynamics, and has an API. Plans are advertised from $49 a month, with a 14-day trial and no card needed.
3. Albacross: best for European teams on a budget
Albacross identifies companies, is priced by how many it identifies each month, and offers verified emails and phone numbers with credits. Its Starter plan connects to Pipedrive, Slack and Teams. HubSpot starts on its Professional plan at €149 a month billed yearly, and Salesforce is on its top plan, which is priced on request. Starter costs €59 a month billed yearly, or €84 monthly, with a 14-day trial and no card needed.
4. Lead Forensics: best for a managed, sales-led service
Lead Forensics focuses on company-level identification and gives you business contacts at the companies that visit, where available. It lists a dedicated customer success manager, unlimited users and CRM integrations including Salesforce, HubSpot, Dynamics 365, Pipedrive and Zoho. It does not publish its prices and quotes after a demo and a one-week trial. See our Lead Forensics alternatives comparison.
5. RB2B: best for US-only teams that want named people in Slack
RB2B names individual US visitors and sends their LinkedIn profiles to Slack. Its free plan is company level only, paid plans start at $79 a month, and email addresses and CRM integrations start on the Pro plan at $149 a month. Person-level identification is US only. See our RB2B alternatives page.
6. Warmly: best for identification, chat and AI agents in one platform
Warmly identifies companies and people and adds website chat and AI agents on higher plans. Its visitor identification plan starts at $10,000 a year, or $4,875 a quarter. Warmly announced on 30 June 2026 that it has agreed to be acquired by HubSpot. See our Warmly alternatives page.
Leadfeeder vs Lead Forensics
Leadfeeder publishes its prices and has a free plan. Lead Forensics does not publish prices and quotes after a demo. Both identify companies rather than the individual visitor, and both offer contact details at those companies.
| Leadfeeder | Lead Forensics | |
|---|---|---|
| What it identifies | Companies. Contacts with credits | Companies. Business contacts where available |
| Pricing | Published. Free plan. Paid from €79/month billed annually | Not published. Based on your website traffic |
| Trial | 14 days, no card needed | One week, with a rep walking you through the results |
| Billing | Monthly or annual on Discover and Activate. Scale is billed annually | Capterra reviewers describe 12-month or longer contracts with auto-renewal |
| CRM integrations | HubSpot, Salesforce, Pipedrive, Dynamics and Zoho, on paid plans | Salesforce, HubSpot, Dynamics 365, Pipedrive and Zoho |
| Users | Unlimited on every plan | Unlimited |
| Dedicated success manager | On Scale | Yes |
Choose Leadfeeder if you want published prices, a free plan and to try it yourself. Choose Lead Forensics if you want a managed service and are happy to agree a contract after a demo. Ask Lead Forensics for its contract length and renewal terms in writing before you sign.
Leadfeeder vs Warmly
Leadfeeder identifies companies, has a free plan, and paid plans from €79 a month billed annually. Warmly identifies companies and people, adds chat and AI agents on higher plans, and starts at $10,000 a year. Choose Leadfeeder for low-cost company identification. Choose Warmly for a full engagement platform, bearing in mind that Warmly has agreed to be acquired by HubSpot.
Does Leadfeeder need cookie consent?
Leadfeeder's help centre says to add its tracker to your cookie banner under "Analytical cookies", and that the tracker sets its cookie only after the visitor consents. It also says that if a visitor does not consent, "the tracker will still work and identify companies," but it cannot recognise them as a returning visitor.
Warm AI works differently in the UK and EU: its tracker waits for your cookie banner to signal consent before it records a visit at all. That means Warm AI only sees UK and EU visitors who accept your banner. Which approach suits you is a question for your adviser. Our cookie consent guide explains how the UK and EU rules apply.
How to switch from Leadfeeder
- Check your renewal date and notice terms, and use up any credits you have paid for.
- Start a trial of the alternative and install its tracking code on every page.
- Run it alongside Leadfeeder for at least two weeks on the same traffic.
- Compare identified companies and named people that fit your ideal customer, not the totals.
- Move your CRM sync, alerts and outreach, then remove the Leadfeeder tracker.
For a fuller checklist, see our buying guide.
Frequently asked questions
Is Leadfeeder the same as Dealfront?
Yes. Dealfront rebranded as Leadfeeder on 24 March 2026. Leadfeeder says the company, team, platform, contracts and pricing stay the same. Its visitor identification product is now called Web Visitors.
How much does Leadfeeder cost?
Lite is free. Discover starts at €79 a month billed annually, or €113 monthly. Activate starts at €369 a month annually, or €527 monthly. Scale starts at €599 a month, billed annually.
Does Leadfeeder identify individual visitors?
No. Leadfeeder identifies the companies visiting your website. You can look up contacts at those companies with credits, and Leadfeeder lists verified emails and phones as part of its Activate plan.
Leadfeeder or Lead Forensics: which is better?
Leadfeeder suits teams that want published prices, a free plan and to try it themselves. Lead Forensics suits teams that want a managed service. Neither shows the individual visitor.
What is the best Leadfeeder alternative for HubSpot users?
If company names inside HubSpot are enough, HubSpot's own buyer intent, which uses HubSpot credits. If you want named US visitors sent to HubSpot for a monthly price, without credits, Warm AI.
Is Leadfeeder GDPR compliant?
Leadfeeder says it is, and that it processes and stores all data in the EU. Your own cookie banner and privacy notice still matter. Leadfeeder's help centre says to list its tracker under analytical cookies.
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