ABM
What is account-based marketing, and where visitor identification fits
The short answer
Account-based marketing (ABM) is targeting a defined list of companies with coordinated marketing and sales, instead of casting wide for individual leads. Website visitor identification fits ABM by telling you when your target accounts actually visit your site, and what they look at, so you can act on real interest rather than guessing.
ABM needs to know what accounts are doing
ABM only works if you know what your accounts are doing. Without that, you are sending coordinated campaigns into silence. Visitor identification closes the gap. When a named target account lands on your pricing page, that is the signal to engage, now, while interest is live.
It also helps you measure ABM. Instead of vague engagement scores, you can see which target accounts came to the site and which pages they read.
The honest catch: visitor identification is not a full ABM platform. It is the signal layer that tells you when your accounts are paying attention, which is the part most ABM programmes are missing. If you are comparing it with the enterprise route, see 6sense vs visitor identification.
Frequently asked questions
Targeting a defined list of companies with coordinated sales and marketing, rather than chasing individual leads broadly.
Give your ABM the signal it's missing: when target accounts actually visit.
How visitor identification works