The short answer
Enter how many companies visit your website each month, and how many US visitors you want named, and the calculator shows the cheapest plan that covers you on each tool. Prices come from each company's own pricing page, in the currency it showed us from the UK.
We make Warm AI, so we have an interest. The calculator uses the same rules for every tool, and Warm AI is not placed higher because of who built it.
Only Warm AI and RB2B name individual visitors, and only in the US.
| Tool | Plan that covers you | Price | Notes |
|---|---|---|---|
| Warm AI | Up to 250 | £125/month | Every feature on every plan. Named people for US visitors only. |
| Leadfeeder | Discover | €179/month | Each office location of a company may count separately. Scale is billed annually. |
| Leadinfo | Scale | £132/month | Starter includes 3 users, Scale 10. |
| Snitcher | Up to 250 | €99/month | Shown in euros from the UK. Its page title says plans start at $49/mo. |
| Albacross | Professional | €149/month | Starter includes 10 email and 5 phone credits. |
| RB2B | Starter, 300 resolutions | $79/month, billed monthly | Counts identified visitors, not companies, so one company can use several resolutions. Names visitors in the US only. |
| Lead Forensics | Not published | Not published | Prices not published. Quoted after a demo and a one-week trial. |
Prices from each company's own pricing page, in its own currency, checked between 19 and 26 October 2026. They exclude VAT and contact-data credits.
How the calculator works
- Companies a month. The number of different companies that visit your website in a month. Most tools count each company once a month, however often it comes back.
- Named US visitors. Only Warm AI and RB2B name individual visitors, and only in the US. Enter how many of your monthly visitors you want named. Leave it at 0 if you only need companies.
- Billing. Annual billing is usually about 30% cheaper than paying monthly, but is paid upfront.
- Plan shown. For each tool, the calculator picks the cheapest plan whose monthly limit covers your numbers.
Tools count in different units, and the calculator follows each one's own rule:
| Tool | What it counts |
|---|---|
| Warm AI | IDs: 1 for each company, 2 for each named US visitor |
| Leadfeeder | Companies a month. Each office location of a company may count separately |
| Leadinfo | Companies a month |
| Snitcher | Companies a month |
| Albacross | Companies a month |
| RB2B | Resolutions, meaning identified visitors. One company can use several |
| Lead Forensics | Not published. Priced on your website traffic |
What the calculator does not include
- Contact details. Leadfeeder, Albacross and Snitcher charge credits to reveal emails and phone numbers. Some credits are included in each plan.
- Exchange rates. Prices are shown in each company's own currency and are not converted.
- VAT and sales tax. Prices exclude tax.
- Lead Forensics. It does not publish prices. See our guide to Lead Forensics pricing.
- Discounts and custom deals. Larger volumes are usually quoted by sales.
Prices change, so check the tool's own pricing page before you buy.
Where the prices come from
| Tool | Source | Checked |
|---|---|---|
| Warm AI | getwarmai.com/pricing | 26 October 2026 |
| Leadfeeder | leadfeeder.com/pricing | 26 October 2026 |
| Leadinfo | leadinfo.com/en/pricing | 19 October 2026 |
| Snitcher | snitcher.com/pricing | 26 October 2026 |
| Albacross | albacross.com/pricing | 20 October 2026 |
| RB2B | rb2b.com/pricing | 19 October 2026 |
| Lead Forensics | leadforensics.com/pricing | 26 October 2026 |
For what each tool includes, not only what it costs, see our guides to website visitor identification pricing, Leadfeeder pricing and the best website visitor identification software.
Frequently asked questions
How much does website visitor identification cost?
For about 100 companies a month on annual billing, the tools in this calculator cost from €69 to €109, or £82 to £83, a month. RB2B's free plan covers up to 150 resolutions, for companies only.
How do I know how many companies visit my website?
Start a free trial of any tool and check the number after a week or two. Most trials are 14 days. Your analytics can show total visitors, but not how many different companies they come from.
Why does Warm AI count named visitors as 2 IDs?
Naming an individual visitor costs Warm AI more to supply than identifying a company, so a named US visitor uses 2 IDs. If you only want companies, Warm AI can switch named people off.
Which tools name individual visitors?
In this calculator, Warm AI and RB2B name visitors in the US. Leadfeeder, Leadinfo, Snitcher and Albacross identify companies and can show contacts who work there.
Start your 14-day free trial of Warm AI. No card needed.