The short answer
Vector relaunched on 16 September 2026 as a full account-based marketing (ABM) platform. It is now sold on one annual contract, with prices starting at $36,000 a year, and its help articles say it names website visitors in the US only. If you want the whole ABM platform, Vector may still be the right choice. If you mainly want to know which companies and people visit your website, there are cheaper options: Warm AI, RB2B, Snitcher, Leadfeeder and Warmly.
We make Warm AI, so we have an interest. RB2B and Snitcher are also two of the data providers Warm AI checks. To keep this fair, every fact about another tool comes from that company's own website, and every price from its own pricing page, checked on 16 October 2026.
What changed at Vector?
Vector has offered website visitor identification for some time. In September 2026 it rebuilt its product as an ABM platform. Its pricing page now sells "The whole platform, one price": signals, account scoring, buying-group journeys, contact-level advertising and attribution, on one annual contract.
- Price: starting at $36,000 a year, "For a team running ABM on a few hundred target accounts". Signals, scoring and advertising are usage-based. Vector asks you to book a demo for an exact price.
- Seats: unlimited on every plan.
- Free trial: not mentioned on its website.
Its separate Website ID page is still live, but the pricing page does not list visitor identification on its own.
Warm AI vs Vector
| Warm AI | Vector | |
|---|---|---|
| What it is | Website visitor identification | ABM platform: signals, scoring, journeys, contact-level ads and attribution |
| Named visitors | US visitors, with job title, LinkedIn profile and business email where available | US visitors only, with name, title, email, LinkedIn URL and company |
| UK and EU visitors | Shown as companies, after they accept your cookie banner | Its FAQ says it "may show company-level info" for EU visitors. Another help article says traffic from outside the US "isn't eligible for website identification" |
| Where results go | HubSpot, Slack, email alerts, HeyReach, Valley and CSV | Salesforce, HubSpot, Slack, and ad platforms including LinkedIn, Google and Meta |
| Ad audiences | No | Yes, contact-level audiences for ad platforms |
| Price | £89/month for 50 IDs, or £62/month billed annually. A named US visitor uses 2 IDs | Starting at $36,000/year |
| Contract | Monthly plans with no long-term contract. Annual plans are billed upfront | One annual contract |
| Free trial | 14 days, no card needed | Not stated. Book a demo |
Stay with Vector if you run ABM campaigns on a list of target accounts and want contact-level ad audiences, account scoring and attribution in one platform.
Look at Warm AI if you mainly want to know who is visiting your website, want to pay monthly, or have visitors from the UK and Europe as well as the US.
The 5 Vector alternatives at a glance
| Tool | Best for | Named visitors | UK and EU visitors | Starting price | Free trial or plan |
|---|---|---|---|---|---|
| Warm AI | Named US visitors and UK and EU companies in one tool | US | Companies, after consent | £89/month for 50 IDs, or £62/month billed annually | 14-day trial, no card |
| RB2B | Named US visitors at a low price | US | Companies | Free plan (companies only). Paid from $79/month | Free plan and 7-day trial, no card |
| Snitcher | Low-cost company identification | Only if they give their email | Companies, plus contacts at those companies | Advertised from $49/month | 14-day trial, no card |
| Leadfeeder | Company identification with a free plan | Only if they give their email | Companies, plus contacts at those companies with credits | Free plan. Paid from €79/month billed annually | Free plan and 14-day trial, no card |
| Warmly | Visitor identification with AI chat and agents | Yes | Not stated on its website | From $10,000/year, or from $4,875/quarter | No free plan or trial listed |
Prices are as shown on each company's pricing page on 16 October 2026, in the currency each one uses. Check before you buy, as they change.
The alternatives in detail
Warm AI
Warm AI identifies the companies visiting your website, and in the US the people. It checks several identification providers at once, including Snitcher and RB2B along with 7 more data sources, and keeps the best match. Named US visitors come with their job title, LinkedIn profile and, where available, business email. Visitors outside the US are shown as companies. In the UK, the EU and other countries that require consent, Warm AI waits until the visitor accepts your cookie banner.
- Good fit if: you want named US visitors without an annual ABM contract, or you sell to the UK and Europe as well as the US.
- Watch out for: Warm AI does not build ad audiences, score accounts or report on attribution. HubSpot is the only CRM it connects to directly.
- Price: £89/month for 50 IDs, or £62/month billed annually. A company uses 1 ID and a named US visitor uses 2. 14-day free trial, no card needed. See pricing.
RB2B
RB2B names individual visitors in the US and shows companies everywhere else. It says it will not identify individuals located outside the US.
- Good fit if: most of your buyers are in the US and you want named visitors sent to Slack at a low price.
- Watch out for: its service is hosted in the US, and UK and EU visitors are shown as companies only.
- Price: free plan, which shows companies only. Paid plans from $79/month. 7-day trial, no card needed. See our RB2B alternative page.
Snitcher
Snitcher identifies companies, and can also show contacts at the companies that visit. It names an individual only when the visitor gives their email address, for example in a form.
- Good fit if: you want company identification at a low monthly price.
- Watch out for: it does not name anonymous visitors, so it does not replace Vector's named US visitors.
- Price: advertised from $49/month. 14-day trial, no card needed.
Leadfeeder
Leadfeeder identifies companies and says individual visitors are not shown by default. It can show contact details for people who work at those companies, unlocked with credits. In March 2026 Dealfront changed its name to Leadfeeder.
- Good fit if: you want a free plan to start and unlimited users on every plan.
- Watch out for: it shows companies and contacts at those companies, not the person who visited.
- Price: free Lite plan for up to 100 companies a month. Paid plans from €79/month billed annually. 14-day trial, no card needed. See our Leadfeeder alternative page.
Warmly
Warmly identifies companies and people, and adds AI chat and AI agents on its higher plans. In June 2026 Warmly announced an agreement to be acquired by HubSpot. Warm AI (getwarmai.com) is a separate company from Warmly (warmly.ai). We are not connected to Warmly or HubSpot.
- Good fit if: you want visitor identification, AI chat and automated follow-up in one platform, and have the budget for it.
- Watch out for: it sells annual or quarterly plans only, through its sales team, and lists no free plan or trial.
- Price: from $10,000/year, or from $4,875/quarter, for its visitor identification plan. Four quarterly payments add up to $19,500, so compare the annual figure. See our Warmly alternative page.
What to check before you switch from Vector
- Where your visitors are. Vector, Warm AI and RB2B name visitors in the US only. Warmly names visitors but does not say where on its website. For anonymous UK and EU visitors, these tools show companies at most. Check where your traffic comes from before you compare.
- The match rate on your own traffic. Vector's own figures vary: its FAQ says about 10% at contact level and about 30% with company fallback, while its Website ID page says about 30 to 35% of US traffic at contact level. Run a trial and count the visitors that fit your ideal customer.
- What you would lose. If you use Vector's ad audiences, scoring or attribution, plan where those will live before you switch.
- The contract. Check your Vector renewal date, and whether the alternative bills monthly or annually.
For a wider comparison, see our guide to the best website visitor identification software.
So, what is the best Vector alternative?
If you want named US visitors without a $36,000 annual contract, look at Warm AI or RB2B. If your buyers are in the UK or Europe, choose a tool that shows companies and can wait for consent. Warm AI does this by default, and Leadfeeder offers it as a setting you turn on. If you want the full ABM platform, with contact-level ads and attribution, Vector may still be the better fit.
Frequently asked questions
What is Vector?
Vector is an account-based marketing platform. It names US website visitors and adds signals, account scoring, contact-level ad audiences and attribution. It relaunched in this form on 16 September 2026.
How much does Vector cost?
Vector's pricing page says plans start at $36,000 a year, on one annual contract, with some features charged by usage. It asks you to book a demo for an exact price.
Does Vector work outside the US?
Vector's help articles say it names US visitors only. Its FAQ says it may show company-level information for EU visitors, while another help article says traffic from outside the US is not eligible for website identification.
Does Vector have a free trial?
Its website does not mention a free trial or a free plan. Vector asks you to book a demo.
What is the cheapest alternative to Vector?
RB2B has a free plan that shows companies only, and paid plans from $79 a month. Warm AI starts at £89 a month for 50 IDs, or £62 a month billed annually, with a 14-day free trial.
Which Vector alternative works for UK and European visitors?
Warm AI and Leadfeeder both show UK and EU visitors as companies. Warm AI waits for your cookie banner by default before it records them, and also names visitors in the US.
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