The short answer
Clearbit has joined HubSpot. Clearbit's website no longer shows prices or a sign-up, and since December 2023 new sign-ups need a HubSpot account. HubSpot's closest equivalent to Clearbit's visitor identification is its buyer intent feature, which identifies the companies visiting your website. It is included on paid HubSpot plans from Starter, and HubSpot charges 10 HubSpot credits a month for each company you create or monitor with intent signals. Extra credits come in packs of 1,000 for $10 a month. HubSpot says its data enrichment, the other half of what Clearbit used to sell, does not use credits.
We make Warm AI, a different visitor identification tool that also connects to HubSpot, so we have an interest. Every Clearbit and HubSpot price and rule below comes from their own websites and help pages, checked on 2 November 2026. The worked examples are our own arithmetic.
What happened to Clearbit?
- Clearbit joined HubSpot. Clearbit's homepage now says "Clearbit has joined HubSpot!" and shows no prices or sign-up. Its pricing page shows the same homepage.
- New customers need HubSpot. Clearbit's changelog says "a HubSpot account will be required for new sign-ups", and that customers who signed up before 4 December 2023 can keep using their accounts.
- The free tools ended on 30 April 2025. That included the free Clearbit Platform, the Weekly Visitor Report, Clearbit Connect, the TAM Calculator and the free Slack integration.
- The free Logo API ended in December 2025. Clearbit's changelog says the public Logo API URL would stop working after 8 December 2025.
Clearbit has not published a price for its standalone Reveal or Enrichment APIs, and its changelog does not say whether new buyers can still get them.
What Clearbit's visitor identification costs in HubSpot today
In HubSpot, the closest equivalent is buyer intent. Clearbit's changelog says HubSpot's tools offer "features similar to Clearbit's free tools (data enrichment, form shortening, buyer intent)". HubSpot says buyer intent "connects anonymous web visitors to known companies' IP addresses". It shows companies, not individual people.
| What you need | What HubSpot charges |
|---|---|
| A paid HubSpot plan | Buyer intent is on Marketing, Sales, Service, Data and Content Hub from Starter, and Revenue Hub from Professional |
| Viewing visiting companies | Free up to 20 companies per view. More than that needs credits and a Starter plan or higher |
| Tracking a company | 10 HubSpot credits to create or monitor a company with intent signals for one month |
| Included credits | 500 a month on Starter, 3,000 on Professional and 5,000 on Enterprise. Data Hub and Customer Platform include 500, 5,000 and 10,000 |
| Extra credits | Capacity packs of 1,000 credits at $10 a month, for the rest of your contract term. Once you have bought extra credits, use above your limit is charged at $0.010 a credit |
HubSpot's credits reset every month and "do not roll over". Included credits are shared across features, are not added together across HubSpot products, and if they run out without extra credits, usage pauses until the next reset.
HubSpot plan prices
Buyer intent needs at least a Starter plan. HubSpot's prices are in US dollars:
- Starter: HubSpot says Starter "is normally priced at $20/month per seat", with a limited-time discount for new customers of $7 a seat a month paid annually, or $10 paying monthly.
- Professional and Enterprise: cost more, include more credits, and require a one-time onboarding fee. For example, Sales Hub Professional showed a $1,500 onboarding fee and Marketing Hub Professional a $3,000 fee when we checked.
What would you pay? Three examples
These use HubSpot's published rates and assume one Starter seat, with all credits spent on buyer intent. They are our own arithmetic, not HubSpot quotes.
| You want to track | Credits needed a month | Included on Starter | Extra credits | Approximate monthly cost |
|---|---|---|---|---|
| 50 companies | 500 | 500 | None | The Starter seat price only |
| 100 companies | 1,000 | 500 | 500, one 1,000-credit pack, $10 | The Starter seat price plus $10 |
| 500 companies | 5,000 | 500 | 4,500, about $45 to $50 (four or five 1,000-credit packs) | The Starter seat price plus about $45 to $50 |
Capacity packs last for the rest of your contract term. If you use credits for other HubSpot features, such as AI agents, fewer are left for buyer intent.
What else should you check?
- It shows companies, not people. Buyer intent identifies the company behind a visit, not the person.
- Tracking is charged every month. HubSpot says that once a company is tracked, "tracking continues to be charged monthly". Excluding companies does not use credits.
- Credits are shared. AI agents, smart properties and other features draw on the same monthly credits.
- There is a spend limit. Once you buy extra credit packs, HubSpot sets a spend limit up to 50% above your total monthly credits. When it is reached, features that use credits pause until the next reset.
- Views look back 90 days at most.
- Form shortening no longer uses credits. HubSpot says that since 3 September 2025, form shortening "no longer needs or consumes HubSpot Credits".
Is Clearbit, now HubSpot buyer intent, worth it?
- Good fit if: you already use HubSpot and want to see the companies visiting your website inside your CRM, at a low extra cost.
- Watch out for: it needs a paid HubSpot plan, shows companies only, and shares credits with other HubSpot features. If you do not use HubSpot, note that new Clearbit sign-ups need a HubSpot account.
How it compares with Warm AI
Warm AI is a separate visitor identification tool. It checks several data sources for each visitor, including Snitcher and RB2B along with 7 more data sources, and keeps the best match. It names individual visitors in the US, shows UK, EU and other visitors as companies, and sends results to HubSpot, Slack, email alerts, HeyReach, Valley or CSV.
| HubSpot buyer intent (closest to Clearbit Reveal) | Warm AI | |
|---|---|---|
| What it shows | Companies | Companies, and named people for US visitors |
| Do you need HubSpot? | Yes, a paid plan from Starter | No. It connects to HubSpot if you use it |
| How it is priced | HubSpot seats plus 10 credits per tracked company a month | IDs: 1 per company, 2 per named US visitor |
| About 100 companies a month | Starter seat plus $10 for one 1,000-credit pack | £83/month billed annually, or £119 monthly |
| Free trial | Not stated for buyer intent | 14 days, no card |
If you already pay for HubSpot and only need companies, buyer intent will usually cost less. Warm AI is for teams that want named US visitors as well as companies, several data sources, or a tool that works with or without HubSpot.
For more, see our Clearbit alternatives page and our guide to website visitor identification pricing.
So, how much does Clearbit cost?
For a new customer, the closest equivalent to Clearbit's visitor identification is HubSpot buyer intent. It needs a paid HubSpot plan, from $20 a seat a month at list price, plus 10 HubSpot credits a month for each company you track. Starter includes 500 credits a month, and extra credits come in packs of 1,000 for $10 a month. HubSpot's data enrichment does not use credits.
Frequently asked questions
Can I still buy Clearbit on its own?
Not as a new customer through Clearbit's website. Clearbit has joined HubSpot, new sign-ups need a HubSpot account, and Clearbit's website shows no prices. Customers who signed up before 4 December 2023 can keep their accounts.
How much does Clearbit Reveal cost now?
Clearbit does not publish a Reveal price. HubSpot's closest equivalent is buyer intent: you need a paid HubSpot plan from Starter, and each company you create or monitor with intent signals uses 10 HubSpot credits a month.
Is Breeze Intelligence free?
Not entirely. HubSpot's data enrichment needs a paid plan, from Starter on most hubs, but does not use HubSpot credits. Form shortening has not used credits since 3 September 2025. Buyer intent needs a paid plan, and credits for more than 20 companies per view.
Is the Clearbit Weekly Visitor Report still free?
No. Clearbit discontinued the Weekly Visitor Report, along with its other free tools, on 30 April 2025.
Does Clearbit identify individual visitors?
No. HubSpot says "Buyer intent connects anonymous web visitors to known companies' IP addresses". It does not name the person who visited.
Do HubSpot credits roll over?
No. HubSpot credits reset every month, and unused credits expire at the end of each usage period.
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