The short answer
Leadfeeder and Lead Forensics both show you which companies visit your website. The biggest difference is how you buy them. Leadfeeder publishes its prices, has a free plan, and lets you pay monthly, with paid plans from €79 a month billed annually. Lead Forensics does not publish prices: you get a quote after a demo and a one-week trial, based on your website traffic. Lead Forensics includes decision maker contact details in both of its packages. On Leadfeeder, contact details are paid for with credits, and its plan cards list verified emails and phones as a feature of its Activate plan, from €369 a month billed annually.
We make Warm AI, a different visitor identification tool, so we have an interest. Three of our founders used to work at Lead Forensics. Everything about Leadfeeder and Lead Forensics on this page comes from public sources, mainly their own websites and help pages, checked on 9 November 2026.
Leadfeeder vs Lead Forensics at a glance
| Leadfeeder | Lead Forensics | |
|---|---|---|
| Starting price | Free Lite plan. Paid plans from €79/month billed annually, or €113 monthly | Not published. Quoted after a demo and trial |
| How the price is set | Companies identified a month, plus credits | Your website traffic and the leads it finds |
| Free trial | 14 days, no credit card | One week, set up through a form or a call |
| Free plan | Yes, Lite: the last 100 companies a month, 7-day history | No |
| Users | Unlimited on every plan | Unlimited, and do not change the price |
| Shows | Companies | Companies |
| Contact details | Paid with credits. Verified emails and phones listed on Activate | Decision maker contacts in both packages |
| Billing | Monthly, or annual paid upfront | Not published |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, SuperOffice | Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Zoho and more |
Leadfeeder was called Dealfront until 24 March 2026, so older reviews and guides may use that name.
How much do they cost?
Leadfeeder
Leadfeeder publishes prices for every plan except Enterprise, which is custom. Its Discover plan, the cheapest paid plan, is priced by how many companies it identifies on your website each month:
| Companies identified a month | Billed annually | Billed monthly |
|---|---|---|
| Up to 50 | €79/month | €113/month |
| 51 to 100 | €109/month | €156/month |
| 101 to 200 | €139/month | €199/month |
| 201 to 400 | €179/month | €256/month |
| 401 to 500 | €249/month | €356/month |
| 501 to 1,000 | €309/month | €441/month |
Activate starts at €369 a month billed annually, or €527 monthly. Scale starts at €599 a month, billed annually, though Leadfeeder's FAQ also mentions paying quarterly. Leadfeeder says it charges in US dollars or euros, depending on where your company is based. For more detail, see our guide to Leadfeeder pricing.
Lead Forensics
Lead Forensics does not publish prices. Its pricing page says: "The cost of Lead Forensics is based on how much traffic you're generating to your website. The trial will demonstrate the volume of visitors and determine the cost for your business."
Vendr, a software buying service, puts Lead Forensics at about $6,000 to $98,000 a year, with an average of about $35,000. Lead Forensics has not confirmed these figures, so get your own written quote. For more detail, see our guide to Lead Forensics pricing.
What does each tool show you about a visitor?
Both tools identify the company behind a visit. Neither says it names the individual person who visited.
- Lead Forensics matches the visitor's IP address against what it calls its "proprietary B2B IP database", which it says it builds and maintains "entirely in-house". It shows the company's name, industry, size and location, which pages it viewed, how long it stayed, how it found your website and how often it returns.
- Leadfeeder shows the companies visiting your website and the pages they view. Every plan includes Web Insights, its reports on which channels, campaigns and pages bring companies to your site, and paid plans add a full view of each company's profile and Google and LinkedIn ad reports.
- Office locations: both tools can show a company's offices separately. Lead Forensics says it tells you "which office the visit came from". Leadfeeder says each location "may appear separately".
Which gives you contact details?
Both, in different ways.
- Lead Forensics includes "decision maker contact data" in both of its packages, Essentials and Automate. It says you can see "phone numbers, emails and LinkedIn profiles in one place" and filter by job title and seniority.
- Leadfeeder charges for contact details in credits. Its help centre says an email uses 0.2 credits and an email plus phone number uses 1 credit. Its plan cards list "Verified emails and phones" as an Activate feature, while its plan comparison table shows contact enrichment with credits on every plan. Each paid plan includes a monthly number of credits, and you can buy more.
These are contacts who work at the visiting company. Neither tool says it names the person who visited.
Contracts, trials and cancelling
- Leadfeeder: monthly plans "can be cancelled at any time before the next billing period". Annual plans are paid 12 months upfront and "can be cancelled up to 30 days before the end of the current billing cycle". Monthly billing is by credit card only.
- Lead Forensics: does not publish its customer contract terms. G2's listing says "Multi-year contracts available". Ask for the contract length, renewal date, notice period and any price rises in writing before you sign.
- Trials: Leadfeeder's trial is 14 days with no credit card, and the account moves to Leadfeeder's free version afterwards if you do not buy. Lead Forensics' trial is one week, and a representative walks you through your traffic at the end of it.
Which should you choose?
Leadfeeder
- Good fit if: you want to see prices before you talk to anyone, start free or pay monthly, and get detailed reports on which marketing channels bring companies to your website.
- Watch out for: contact details and CRM syncs use credits, and its plan cards list verified emails and phones on Activate, from €369 a month billed annually.
Lead Forensics
- Good fit if: you want decision maker contact details included in every package, a dedicated customer success manager, and a supplier that sets you up through a demo and guided trial.
- Watch out for: no published prices or customer contract terms, so you may not know the cost or the commitment until after the trial.
Where Warm AI fits
Warm AI is a third option. It checks several leading data providers at once. For visitors in the US, it can name the person who visited, with their LinkedIn profile and email address where available. UK, EU and other visitors are shown as companies, without contact details.
| Leadfeeder | Lead Forensics | Warm AI | |
|---|---|---|---|
| Starting price | Free, then from €79/month billed annually | Not published | £89/month, or £62/month billed annually |
| Shows | Companies | Companies | Companies, and named people for US visitors |
| Contact details | Contacts at the company, paid with credits | Contacts at the company, both packages | The US visitor, where named. None outside the US |
| Free trial | 14 days, no card | One week | 14 days, no card |
| Billing | Monthly, or annual paid upfront | Not published | Monthly, or annual paid upfront |
If you sell mainly in the UK and Europe and need contact details for the companies that visit, Leadfeeder or Lead Forensics will suit you better. Warm AI suits teams with US traffic who want to see the actual person who visited, at a published price. See also our Leadfeeder alternatives and Lead Forensics alternatives pages.
So, Leadfeeder or Lead Forensics?
Choose Leadfeeder if you want published prices, a free plan and monthly billing, and are happy to pay for contact details with credits. Choose Lead Forensics if you want contact details in every package and a guided setup, and are prepared to get a quote and check the contract terms first.
Frequently asked questions
Is Leadfeeder cheaper than Lead Forensics?
Leadfeeder's prices are easier to check. It has a free Lite plan, and paid plans start at €79 a month billed annually. Lead Forensics does not publish prices. Vendr puts it at about $6,000 to $98,000 a year, averaging about $35,000.
Does Leadfeeder give contact details like Lead Forensics?
Yes, paid with credits: 0.2 credits for an email, 1 for an email and phone. Leadfeeder lists verified emails and phones on its Activate plan. Lead Forensics includes decision maker contact data in both of its packages.
Do Leadfeeder or Lead Forensics show the person who visited?
Neither says it does. Both identify the company behind a visit and can show contacts who work there.
Which has the longer free trial?
Leadfeeder. Its trial is 14 days with no credit card, then the account moves to Leadfeeder's free version. Lead Forensics' trial is one week, with a representative reviewing your traffic at the end.
Can I cancel Leadfeeder or Lead Forensics at any time?
Leadfeeder's monthly plans can be cancelled before the next billing date, and annual plans up to 30 days before they end. Lead Forensics does not publish its customer contract terms, so check your order form.
Is Dealfront the same as Leadfeeder?
Yes. Dealfront rebranded as Leadfeeder on 24 March 2026, so older reviews and guides may still say Dealfront.
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