RB2B vs Lead Forensics: which should you choose?

The short answer

RB2B and Lead Forensics answer different questions. RB2B can name some of the individual people who visit your website, but only in the US, and identifies companies worldwide. Lead Forensics identifies the companies that visit and gives you contact details for decision makers who work there. RB2B publishes its prices, with a free plan and paid plans from $79 a month. Lead Forensics does not publish prices: you get a quote after a demo and a one-week trial, based on your website traffic.

We make Warm AI, a different visitor identification tool, so we have an interest. RB2B is also one of the data sources Warm AI uses, and three of our founders used to work at Lead Forensics. Everything about RB2B and Lead Forensics on this page comes from public sources, mainly their own websites, checked on 11 November 2026.

RB2B vs Lead Forensics at a glance

What does each tool show you?

The biggest difference is who you see.

• RB2B can name individual visitors in the US. RB2B says: "Company-Level ID is global on every plan. Contact-level (person) ID is US only." On Starter, it sends each identified visitor's LinkedIn profile to Slack or Teams. Business email addresses start on Pro. The free plan shows companies only.
• Lead Forensics identifies the business behind a visit by matching the visitor's IP address against what it calls its "proprietary B2B IP database". It shows the company's name, industry, size and location, the pages it viewed, how long it stayed, how it found your website and how often it returns. It then gives you contacts at that company, so you can "See phone numbers, emails and LinkedIn profiles in one place" and filter by job title and seniority. One of its pages is headed "Company-level identification, not speculative person-level tracking".

So RB2B can tell you the person who visited, if they are in the US. Lead Forensics tells you the company that visited and who to contact there, who may not be the person who visited.

How much do they cost?

RB2B

RB2B publishes its prices, per month, in US dollars:

A resolution is "one identified website visitor that RB2B delivers to you". RB2B's pricing page lists overage at 45 cents for each extra resolution on Starter and 25 cents on Pro and Pro+, but its help centre gives different overage rates and rules, so check in your account. Extra websites cost $99 a month each on Pro and Pro+, up to 5. The pricing page shows monthly prices only, while RB2B's help centre mentions annual plans, so ask RB2B if you want to pay yearly. For more detail, see our guide to RB2B pricing.

Lead Forensics

Lead Forensics does not publish prices. Its pricing page says: "The cost of Lead Forensics is based on how much traffic you're generating to your website. The trial will demonstrate the volume of visitors and determine the cost for your business."

Vendr, a software buying service, puts Lead Forensics at about $6,000 to $98,000 a year, with an average of about $35,000. These are Vendr's estimates, not prices Lead Forensics publishes, so get your own written quote. G2's listing says "Multi-year contracts available" (G2's pricing information was last updated in October 2024). For more detail, see our guide to Lead Forensics pricing.

How many visitors will each identify?

Both publish their own figures, but they measure different things, so they cannot be compared directly.

• RB2B's pricing page lists coverage of 15 to 20% on Starter and Pro, and 35 to 45% on Pro+, for named US visitors and for companies. Its help centre gives higher figures, so treat both as RB2B's own estimates.
• Lead Forensics headlines a page "How Lead Forensics identifies up to 80% of B2B visits", and says results depend on factors such as industry, geography and traffic source.

Neither figure is an independent test. The reliable way to compare is to run both trials on your own website at the same time and count the visitors you could act on.

Support, setup and contracts

• RB2B is self-serve. Every plan includes a knowledge base and AI chat and AI email support, and Pro and Pro+ add human escalation.
• Lead Forensics is set up through a demo and a guided trial. Both of its packages include a dedicated customer success manager, a training academy and unlimited users. It does not publish its customer contract terms, so ask for the full contract terms in writing before you sign.

Which should you choose?

RB2B

• Good fit if: most of your buyers are in the US, you want to see the actual person who visited, and you want to start free and pay monthly.
• Watch out for: no named visitors outside the US, no email addresses on Starter, and overage charges if your traffic grows.

Lead Forensics

• Good fit if: you want contact details for decision makers at the companies that visit, a dedicated customer success manager, and a guided setup.
• Watch out for: no published prices or customer contract terms, so you may not know the cost or the commitment until after the trial. Ask which countries its contact data covers if you sell internationally.

Where Warm AI fits

Warm AI checks several leading data providers at once, including RB2B. For visitors in the US, it can name the person who visited, with their LinkedIn profile and email address where available. UK, EU and other visitors are shown as companies, without contact details.

RB2B's list prices are lower than Warm AI's. If you need contacts at the companies that visit, Lead Forensics does something Warm AI does not. Warm AI is for teams that want several data providers checked at once, including RB2B, with a 14-day trial and prices in pounds. See also our RB2B alternatives and Lead Forensics alternatives pages.

So, RB2B or Lead Forensics?

Choose RB2B if your buyers are mainly in the US and you want to see the person behind a visit at a low, published price. Choose Lead Forensics if you want contacts at the companies that visit, wherever your buyers are, with a managed setup, and are prepared to get a quote first.

Frequently asked questions

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